Ramping Up Social Media Monitoring Support 4X for Promotional Campaigns

Background

This company is an American prepaid wireless provider owned by a major telecom organization. They offer an array of products and services for mobile communications to millions of subscribers. These include smartphones, accessories, monthly plans, music, video, ringtones, directory assistance, and mobile applications. They were also one of the earliest companies to offer unlimited data plans to customers.

All products and services are marketed throughout the United States in brick-and-mortar stores along with a strong online presence via the company’s website, mobile app, and social media channels.

The Challenge

In April 2021, this prepaid wireless service provider significantly expanded its marketing and promotional campaigns for acquiring new customers, promoting upgrades, and rewarding their existing subscriber base. New programs included weekly rewards, perks, gear, and exclusive offers from partner brands for just being a customer. Promotions for redeeming “free stuff” were largely supported by their mobile app.

Anticipating a tremendous response to these new programs, the prepaid wireless provider was concerned about receiving an ongoing surge of inquiries and customer service requests primarily through their social media channels that included Facebook, Twitter, and Instagram.

To be proactive, they turned to iQor—their existing partner since 2004—for a quick and effective digital customer experience solution.

The Solution

Since the beginning of our partnership 17 years ago, iQor has effectively spearheaded customer and brand experience for this prepaid wireless provider. Starting in call centers and expanding 6 years ago into social media channels, iQor agents regularly respond to customer messages posted on Facebook, Twitter, and Instagram.  

For years, iQor has provided exemplary social media monitoring service using 10 non-seasonal agents with specialized training. However, with new promotional programs being rolled out by the wireless provider, iQor believed the best solution to handle the anticipated spike in customer engagement and related tasks was to materially ramp up staffing.

400% Increase in Social Media Agents

A proposal to quickly ramp up by 4X from 10 to 40 agents was expeditiously approved. With the 400% increase in iQor agents, recruitment and training were fast-tracked while maintaining expected quality and productivity levels.

The iQor agent training program is structured to move experienced agents from the call center into social media monitoring. The training is provided over one week and focuses on new tools and applications along with enhancing grammar and writing skills to empower agents to be more impactful on Facebook, Twitter, and Instagram. New social media agents are thoroughly tested on these skills and the results are sent to the client for approval.

One of the critical applications that iQor agents working in social media monitoring for this client must be thoroughly versed in is SproutSocial, a social media platform that aggregates communications from all of the client’s platforms. It consolidates Facebook, Twitter, and Instagram for a more efficient way of managing customer communications and agent responses from multiple channels.

Agents are also required to be proficient in Edge and Grand Central—both of which are in-house applications for checking customer account details and opening/tracking support tickets when needed.

Social media support is provided to customers 24/7/365. Many iQor agents are bilingual and handle Latino Facebook messages routinely as well.

Within a short time, iQor conducted thorough trainings and quickly ramped-up social media CX agents by 4X to meet the anticipated needs of the client and its new promotional programs.

Delivering Quality and Productivity at Scale

With an increase in social media agents of 400%, it was necessary to monitor the productivity and quality of the work now being delivered at scale. To do so, a 6-minute response time/service level agreement (SLA) with the wireless provider was introduced that corresponded with the ramp-up.

Prior to the ramp-up, when iQor was fully managing customer experience via social media with 10 agents, the response time to customer inquiries averaged 1-2 hours due to the then-current staffing level. Also, no SLA was in place between iQor and the client at that time.

To enhance the customer experience, agents must also be proficient in handling concurrent chats with customers on social media. They must also know when it is appropriate to “lock” client hotline tickets for situations where a technician needs to troubleshoot a persistent issue.

Before the ramp-up, there were no productivity targets designated by the client. With the new promotional campaigns, productivity targets were set at 20 tasks (customer interactions) per day. A task is defined as one separate interaction or completed item with a wireless customer.

The Results

The outcome from the ramp-up was a significant improvement to the overall customer service experience. iQor routinely met or exceeded all the client’s expectations for delivering quality and productivity since the 4X ramp-up went into effect.

Customer Response Time Improves Dramatically

As previously mentioned, prior to the 4X ramp-up, the response time for a customer inquiry on social media could take as long as 2 hours due to being short-staffed.

Once 40 iQor CX agents were up and running, the average monthly response time for the first six months (April 2021 through September 2021) was 5.3 minutes. This was well under the 6-minute response time required by the SLA, which represents a performance improvement of more than 22X.

There was one month (out of the six) where the SLA response time target was slightly missed. However, this was due to outages on social media platforms resulting in incoming messages from customers delivered late to the iQor agents.

Productivity Remains High

iQor agents complete up to an average of 4,000 tasks per week. The increase in the number of agents and wireless customer inquiries resulting from new promotions and marketing events has kept pace with one another.

Also, concurrent chat handling averages around 2 messages at a time per social media agent. While there is no strict cap in place, this has been the trend.

Net Promoter Score (NPS) Nearly Doubles

Wireless customers that engage on social media are increasingly happier with their provider. Recently, iQor began conducting net promoter score (NPS) surveys to measure customer loyalty and satisfaction. For the months of July 2021 through October 2021 NPS scores experienced a steady upward climb and have come close to doubling—from 34.42 to 62.14. The number of surveys answered per month also increased from 106 to 300—almost 300%.

Excellent Client Communication Continues

iQor continues to maintain top-notch communications with this wireless provider client throughout each month since the ramp-up. The client is very involved with the social media customer experience and is frequently updated on a weekly basis by iQor operations management. Discussions between iQor and the wireless provider frequently include:

  • Trends in social media
  • Specific feedback from wireless customers
  • Solutions for customer experience issues that may arise

In addition to these weekly meetings, iQor provides a report every 2 hours highlighting specific metrics, anomalies, or spikes in messages that may have taken place during that time on social media platforms.

iQor Agents Really Enjoy Social Media Monitoring

iQor agents and their managers are raving about results that have taken place since the ramp-up. The average span for an agent in social media is up to 2 years.

An experienced iQor manager expressed the new social media atmosphere well with the following statement:

I took over in April as the lead manager when we only had 10 agents. The customer asked me to increase our headcount by 30 agents to give us a total of 40 agents on the project. Since being placed on social media at iQor, I have thoroughly enjoyed working in this position. We are learning new systems and how to enhance our communication with customers. What makes the experience different is moving from taking calls to responding in writing on social media platforms. Overall, this has been a fun, challenging experience and I’m truly excited to be an integral part of it.

social media monitoring interactions

Social Media Monitoring & Response with Flexible Seasonal Staffing

Background

This retailer is one of the leading online retailers in the United States and abroad with a recognized need for ramped-up seasonal staffing.

The company is known for delivering all sorts of high-quality gift offerings including chocolates, baked goods, gift baskets, and designer popcorn for major holidays and special occasions such as birthdays, Mother’s Day, and Valentine’s Day.

Customers can order gifts through one of its many franchised and company-owned brick and mortar retail stores as well as many domestic and overseas affiliates, or online through its full-service eCommerce website.

The Challenge

Previously, the retailer relied mostly on voice interactions to take orders and provide an outstanding customer experience to fulfill gifting needs. With the roll-out of their eCommerce website, they continued to take orders online and soon found themselves experimenting in the social media space with Facebook to complete transactions.

Eventually, they realized that social media (SM) channels are much more than just a way to transact business, but also a digital communication medium that needed to be appropriately leveraged to deliver exceptional customer service and experience—just like they had done successfully with call centers throughout the years.

Customers expect a response to their complaints within 30 minutes to an hour.

Facebook

30 minutes

WhatsApp

1 hour

Twitter

30 minutes

Instagram

1 hour

LinkedIn

1 hour

Source: HubSpot

To engage with their digital community, the company initiated its very first customer experience program specifically targeted at social media platforms.

Looking to continue its digital customer experience solution, the organization decided to expand its work with iQor— our team that had been successfully providing customer experience support through call centers and email communications for the past six years.

The Solution

iQor took over the social media monitoring program in 2017, providing customer experience and support for the retailer’s three major social media platforms—Facebook, Twitter, and Instagram. They started with a small team and have since grown substantially to meet all critical business requirements, metrics, and standards. Since taking over, iQor has been continuously providing all social media monitoring and response functions for the retailer.

As part of the social media monitoring solution, iQor agents respond to all customer inquiries and complaints posted on the retailer’s three social media channels. These typically include, but are not limited to, billing queries, quality issues, and delayed or missing product complaints.

Social media messages for Facebook, Instagram and Twitter are consolidated and assigned to iQor agents through a third-party social media and customer experience management platform.

Ramping to 750% with Ease

During the non-seasonal time of year, there are approximately 30 full-time iQor agents monitoring and managing these platforms with minimal involvement from the retailer itself. When peak business seasons occur—Valentine’s Day, Mother’s Day, and Christmas—there is a rapid ramp-up to 250+ agents to handle the increased volume of customer engagement in social media. The seasonal staffing ramp-up can easily approach 750% for Mother’s Day—the biggest holiday for the gift and floral industry.

A Stress-Free Peak Season

The retailer can turn on as many seats as needed with a few simple clicks with iQor’s cloud-based network, ready-to-go talent pool, and intuitive training.

From 30 agents to:

Peak season hiring for Christmas and New Year's
Peak season hiring for Valentine's Day
Peak season hiring for Mother's Day

To always ensure that ramp-up requirements are strictly met, iQor uses its cloud-based network, seasonal and full-time talent pool, and training at scale to fully extend across the non-peak seasonal periods (9 months out of the year). By partnering with iQor, the retailer has never fallen short of trained and capable agents ready to immediately respond to social media queries during peak seasons.

Agents are empowered and have access to all the tools required to solve any customer experience problem. iQor works independently and it is rare that it ever has to go back to the retailer for assistance in resolving a customer issue. On the rare occasions that it happens, agents reach out to the company by email. They are also authorized to directly contact delivery services and retailers to get information for customers.  

The Results

The retailer is experiencing phenomenal results. By using iQor’s social media monitoring agents, the retailer has routinely met or exceeded customer expectations and all requirements for handling social media channel responses and follow-up.

Agents Respond to Customers at Hyper-Speed

The service level agreement (SLA) requires that iQor agents meet a predetermined response time to customers within 8 minutes. This response time must be achieved 99.9% of the time. iQor agents, on average, respond within 3 to 5 minutes. Since the inception of the program, iQor has met this goal every month except for one month due to COVID-19 restrictions.

Every Customer is Answered

iQor’s social media monitoring teams have been consistently handling high levels of concurrent interaction with the retailer’s customers on social media channels. During peak seasons, agents can handle up to 6 or 7 messages and can process up to 1,000 cases per day. For non-peak seasons, concurrency rates are about 3 messages at a time as the retailer experiences roughly 200 cases per week.

The opportunity to participate in social media responses keeps iQor employees feeling engaged and more fulfilled, resulting in high retention rates.

“This is where I feel like my strength lies. Social Media carries a variety of workloads that I thoroughly enjoy working on.”

Melanie Small, iQor Agent

Quality is Always Maintained

iQor conducts random quality checks on selected pieces of information from customer interactions, reviewing 150 interactions per week across all agents for grammar, punctuation, and resolutions. As a result, customer experience quality is maintained at a high, and stable, rate of 96%.

Overall, the retailer has been extremely pleased with the results as expressed in this message by the Customer Experience Senior Manager:

“Team, another “perfect 10” day in social media performance across the board . . . . Additionally, thanks for the real-time workload assignment adjustments between social media and voice when necessary due to call queue. Please continue leveraging this flexibility that you’ve mastered.”

Social media monitoring interactions

Part 3: Supporting WAH Employees, Three Pillars of Seasonal Staffing in the BPO Industry

By 2025, 36.2 million Americans will be working remotely—an 87% increase from pre-pandemic levels, the study revealed. And when it comes to supporting busy season seasonal staffing with a virtual, work-at-home workforce, there are many things a call center needs to get right. From a highly supportive onboarding process to extensive training and ensuring an active and engaged team, companies need to provide the whole package for their employees while meeting or exceeding service levels for their clients. 

In parts one and two of our blog series, Three Pillars of Seasonal Staffing in the BPO Industrywe discussed best practices for contact center technology, recruiting, training, and retention. In part three, we focus on the third aspect that is a new critical component of seasonal staffing: Work-at-Home. 

Supporting Work-at-Home Employees for Seasonal Staffing in the BPO Industry 

Work-at-home employees in the BPO industry face many unique challenges, including isolation, lack of office socialization, and distractions at home or from family members. On the other hand, they have some distinct advantages such as greater flexibility for time management and decreased stress due to the short commute to their at-home desk. 

BPO companies can improve their seasonal, virtual staffing by fostering a culture of employee engagement and communication. To do this, they need to engage employees in the same way as their onsite counterparts: supporting them with technology while ensuring a positive work-life balance, career development, and engagement. 

Here are three ways to achieve the high level of support that your work-at-home employees need. 

Onboard Early 

Building a solid onboarding process is crucial for cultivating a cohesive, productive, and engaged workplace. Yet, according to Gallup, only 12% of employees strongly agree that their organization does a great job onboarding new employees. Additionally, 76% of new hires felt less equipped to do their job compared to 85% of tenured employees. In other words, new hires need extra support when they work remotely. 

Onboarding is more than going through a logistical checklist: computer, check; headset, check; internet, check. It’s making sure your new team member gets onboarded as soon as possible, has the support they need, and is engaged early and often. 

Essentially, you want to mitigate the potential of stress and confusion from the get-go. This ensures your newest members feel valued, are well-prepared, and are ready to head into training knowing that their new company has their back, even from afar. 

At iQor, many of our work-at-home employees have their entire recruiting and onboarding experience through a secure virtual work-at-home setting. And when it comes to being hired for a busy holiday season, it can be intimidating and overwhelming to hit the virtual production floor without a physical support system present. To put our employees at ease and help them feel their best for our client’s customers, we provide extra time and support resources: 

  • Prepare Employees’ Setups Early. We onboard our call center agents one to two weeks before product training. This gives new employees plenty of time to transition into our culture, form relationships, and prepare their equipment setup. 
  • Bring Your Own Device Support (BYOD). With our private CX cloud and secure remote worker technology, employees can quickly turn their personal device into the same, secure, compliant desktop they’d find in the physical call center environment. 
  • Increased Service Desk Staff. We add extra staff to our service desk to help our new seasonal employees through their onboarding and BYOD setup, so employees always have the support they need 24/7. 

Develop High-Potential Employees into Frontline Leaders 

One of the biggest challenges BPOs face in managing the high influx of seasonal employees is ensuring compliance and quality. At some point, the amount of employee to management support ratios becomes too unbalanced, and seasonal employees end up feeling lost, confused, and undervalued, leading to a dip in customer satisfaction and struggling KPIs. And in a virtual environment, it’s even harder to keep up that one-to-one connection. 

We sought to solve this issue by developing our year-round employees into leaders that could provide extra support to seasonal employees. As discussed in Part Two: Recruiting, Training, and Retention, we begin developing high-potential frontline agents for leadership roles around two to three months before a seasonal ramp. Our leadership training programs teach frontline employees vital leadership skills, including performance management, increasing engagement, and best practices for managing a virtual workforce. 

Always Remember That Engagement is Key to Supporting a Remote Workforce 

When it comes to a virtual customer service workforce, engagement is equally, if not more, critical as engagement within the physical call center. 

According to the Harvard Business Review, 62% of employees believe working remotely positively impacts engagement, yet only 5% are likely to stay at their company long-term. 

This gap offers an opportunity for companies to be creative in boosting their engagement efforts. Being a genuinely engaging employer requires a strategic approach and long-term commitment to your workforce and company culture. In other words, you may need more than virtual happy hours and occasional one-on-ones. It’s in your best interest, too, as a business. When organizations invest in their remote employees, they see happier, more productive employees on board for the long term. 

Try out some of these employee engagement activities to keep your virtual seasonal workers engaged from day one:  

  • Be neighborly. Welcome and check-in on WAH employees with goodie baskets, care packages, and food delivery services. 
  • Photo contests. Drive competition, creativity, and comradery with themed photo contests. Some examples include Father’s Day, Pride Month, and July 4th.  
  • Monetary incentives still go a long way. You may not be able to give physical gift cards or vouchers, but digital versions with a thank you message send the clear message of a job well done. 
  • Theme days. Video conferencing fatigue is real. Keep it fresh and engaging with theme days. Incorporate their favorite sports teams, fun hats, and superheros, so team members can show off their personalities. This activity has been particularly successful for our one customer care program for a major airline client, resulting in 100% participation rate. 
  • Respect boundaries. Show you care by setting healthy boundaries around employees’ schedules, assignments, and performance expectations—check-in on them to chat about their families, hobbies, workload, and mental and emotional health. 
  • Ask for feedback often, and listen! A simple weekly survey is one way we stay on top of our employees’ happiness and engagement. Continuous feedback allows us to make positive impacts quickly, resulting in more personalized retention and engagement strategies. 
  • Leave the work-talk at the office every so often. Conduct weekly touch-bases where work talk is off limits! At least for part of it. Put employees at ease and just chat. We found that casual discussions foster inclusiveness, engagement, and comradery.  
  • Celebrate success with virtual awards. One study found that employee recognition is a top driver for employee engagement. Use your employee communication platform to allow team members to congratulate and call out their coworkers in real-time. We do this through virtual “high-fives” and host year-round iQor Recognize Awards. 
  • Offer a mix of remote and in-house work options. Research shows that employees enjoy a mix of remote and in-office work. Gallup found that the optimal engagement boost was when employees worked from home 3-4 days out of a five-day workweek. Going into the office helps employees feel connected to their coworkers, build relationships, and collaborate. At the same time, the majority of the days spent working remotely helps employees stay focused, productive, and less stressed.   

Designate an engagement team and plan events early so you are always prepared and have creative ideas flowing throughout the year. 

Bonus Tip: Get Your Clients Involved! 

Want contact center employees to form a deeper connection to the client they are supporting? Collaborate with your client to provide a welcome video so employees can connect with a human face and develop more of a brand connection. iQor found that programs where clients collaborate and increase their visibility into the contact center, resulting in higher retention and engagement and better customer experiences. 

A contact center that wants to support peak seasonal staffing with a virtual, work-at-home workforce has to address all the details covered in this article. From providing an excellent onboarding process and extensive training to ensuring the team is engaged and active, there are many things they need to get right to succeed. No matter what strategies you put in place to support work-at-home employees, remember to show how much you value their dedication and provide creative solutions that reduce stress, encourage engagement, and build strong company relationships.  

Are you ready for the next big holiday or promotional event? Let us help you optimize your seasonal staffing needs with digital CX tools and irresistible people to give your customers the best experience.   

Learn more about iQor’s seasonal staffing solutions.  

Part 2: Recruiting, Three Pillars of Seasonal Staffing in the BPO Industry

For most businesses, it is a normal expectation to bring in extra support for seasonal staffing. This is especially true for call centers that need to increase staff to meet the demands during peak holidays and event-driven periods. But for this hiring process to be successful, companies need the right combination of technology, people, and recruiting and training strategies so they can manage high call volumes without sacrificing quality or their bottom line. 

In this three-part blog series, we dive into the details of what the right combination of tools, people, and strategies looks like so you can partner with your next BPO partner with confidence.  

In part one, we focused on CX technology. In part two, we’ll dive more into hiring, training, and retention strategies.

This blog post shows you:  

  • Best recruiting techniques to find the best-fitting employees fast 
  • Best training strategies and tools to increase speed-to-proficiency 
  • Innovative retention strategies for contact center employees  

Let’s dive in. 

How to Recruit, Train, and Retain Employees for Busy Season Contact Center Staffing

To bring in as many candidates as possible, your BPO partner should be able to recruit as many qualified call center agents as possible — fast.

Recruiting: When you need to hire right and hire fast

Go Big on Referrals

By far, the biggest candidate pool for iQor comes from employee referrals. Referred employees are more likely to stay throughout the season — and longer– because they know what’s needed and expected.

Year-round, we encourage referrals through our Talent Referral Incentive Program (TRIP). TRIP is a unique rewards program that provides employees with cash incentives for bringing in employee referrals.

Referred employees can account for as much as 60-70 percent of our seasonal hires for seasonal events. Some of our programs will hold “resume parties” where employees invite their friends and family members to see what iQor is all about.

Here are three other ways iQor hires right and hires fast: 

  • Leverage Pool of Candidates and Social Channels. At iQor, we draw upon our existing pool of pre-qualified candidates and our recruitment automation platform. We use social media channels like Facebook to find and engage candidates automatically. We build relationships with our employees so many come back year after year while others to continue working. So when one client’s peak season ends, iQor is able to allocate employees to another client who is in need of additional support.
  • Automate Pre-Screening. From there, we send an automatic mobile link for our customized pre-screening questionnaire. If the candidate meets the criteria, our recruiter reaches out to them within the hour via text message and phone call. 
  • Track Candidates Like They’re Your Best Leads. One key difference in our recruiting process is that we track candidates like we would sales leads. We then staff our recruiters accordingly to contact every pre-screened candidate and ensure we get them set up for interviews as soon as possible. 

Once the candidate finishes the final round of interviews (in-person or virtual), they are extended an offer. In combination with our private cloud technology, this recruiting system instantly allows your company to ramp up agents in any location. 

iQor deployed this methodology for our eCommerce client and successfully hired 1,500 customer support experts in just two months. 

Training: Proactive Development of Next Generation Leaders to Support the Influx of Seasonal Hires

Around two to three months before a seasonal ramp, iQor begins developing high-potential frontline agents for leadership roles. These new leaders will serve as team leads, trainers, and subject matter experts to provide additional support for the large number of new employees. This helps reduce burnout, mitigate stress, and aid in speed-to-proficiency as employees dive into a call center environment experiencing some of the busiest times of the year.

Some of our award-winning leadership development courses include:

  • PeaQ Performance Qoaching (PPQ) training. PeaQ is a coaching leadership workshop that aims to coach and develop current iQor leaders with a focus on driving team performance and positive engagement in both physical call centers and work-at-home environments. Participants learn how to identify and coach to an agent’s root cause behavior using multiple techniques.
  • sQholar program. The sQholar program is a series that provides a clear path to leadership roles through training and skill development. sQholar’s are trained to be supportive, they learn how to build trust and provide constructive feedback which will result in less turnover, increased retention, and highly engaged team members leading to higher Net Promoter Scores, client satisfaction and increased ROI.

Retaining: Seasonal Contact Center Employees 

Now more than ever, employees expect more from their employers. So, reducing turnover will take more than a few performance-based incentives – it’s going to take an employee-centric approach that celebrates successes, promotes transparency, and shows proof that the company values and appreciates its workforce. 

Here’s what we found are four sure-fire ways to increase retention for peak seasonal staffing: 

Use employee-centric data analysis 

At iQor, we track retention by many attributes, including recruiter, lead source, work type, geo, and many more, to analyze winning retention combinations and where we can tweak areas for success. Our recruiting teams also employ a simulation and talent prediction toolset better to understand a potential recruit’s strengths and characteristics. We have found that better hires coupled with increased employee engagement result in improved retention.  

We utilize a recruiting analytics tool to enable operations and human resources to report on each recruiting source, applicant, hire, and retention rate at 30 and 60 days, by location and the program. Sites identify successful recruiting sources and will target future recruiting dollars in those areas. This analytics tool allows us to predict future turnover to take proactive steps to improve retention and identify our best employees for better-targeted marketing. 

Celebrate success 

We celebrate employees’ achievements and top performers through regular events such as giveaways, contests, and celebrations to foster a team spirit and create positive energy. We also incorporate retention bonuses and provide extra resources to support resources through their coaching and development. Currently, we host our global iQor Recognize Awards, where employees and leaders can nominate fellow iQorians throughout the year for their exceptional work and achievements.

One of our favorite ways to connect with employees is through our Engagement Champions, who plan and lead activities that engage and recognize employees. These individuals are outgoing, charismatic types that help energize teams, reduce stress, and create a welcoming environment through acts of kindness and genuine care.

Surveys 

Surveys are great tools for gauging contact center agents’ level of satisfaction and helping you find out the best ways to improve their work environment. 

Every week, we survey every employee through our employee portal with a simple five (5) – star question “How’s life for you at iQor?” The results are confidential and roll up to provide each line of business a score between one and five. The trend enables us to measure the impact of change and identify opportunities for more engagement and retention. 

Keep work-at-home an option 

According to Gartner, seventy percent of customer service and support employees want to continue to work at home (WAH) at least once a week after the pandemic ends. Despite growing concerns for the future of organizational culture from some service leaders, Gartner’s data indicates that WAH has not posed too great a challenge to organizational culture. In fact, most customer service employees who work remotely say that organizational culture has remained relatively unchanged – and more than 7 out of 10 think it’s improved since their shift to WAH.  

At iQor, our work-at-home solution allows the onsite experience to be easily mirrored at the agent’s home and improves agent performance and retention. 

Finding the best-fitting employees fast, building a solid talent pipeline, and retaining employees throughout the busy season can be a challenge. Organizations need to go beyond the standard practices and start using automation, data, and employee-centric strategies to better impact their contact center operations. If you’re outsourcing seasonal staff during peak times, look for a partner that can imbed this mindset across recruiting, training, and retention strategies so that you can navigate spikes in customer care volumes with confidence in your teams and your bottom line. 

Are you ready for the next big holiday or promotional event? Let us help you optimize your seasonal staffing needs with digital tools and irresistible people to give your customers the best experience.   

Learn more about iQor’s seasonal staffing solutions

Part 1: CX Tech, Three Pillars of Seasonal Staffing in the BPO Industry

For most businesses who partner with a BPO provider, busy seasons require the extra support of seasonal staffing. This is especially true for call centers that need to increase staff to meet the demands during peak holidays and event-driven periods. But in order to successfully get through these busy seasons, companies need the right combination of technology, people, and recruiting and training strategies so they can manage high call volumes and increased customer interactions without sacrificing quality – or their bottom line.  

In this three-part blog series, we dive into the details of what the right combination of tools, people, and strategies looks like so you can partner with your next BPO partner with confidence. 

In part one, we focus on CX technology. 

The Right Technology for Busy Season Contact Center Staffing 

When it comes to keeping up with seasonal staffing, organizations need CX technology to manage call volumes and easily scale their customer service teams. We found that there are five key technology solutions every contact center should have during peak holiday and event seasons: 

  1. Workforce management (WFM) solutions to automatically manage seasonal staffing and scheduling. 
  1. Interaction analytics that can record 100% of interactions and provide insights in near real-time. 
  1. Intelligent IVR solutions that can automate low-level inquires and allocate calls to the right agent with the necessary skillsets. 
  1. Chatbots and self-service tools to speed up the customer journey and improve first contact resolution rates. 
  1. Cloud-based infrastructure that enables dynamic allocation of digital tools to agent workstations. 

Workforce Management Automation 

Workforce management (WFM) solutions allow call center managers to create schedules, track staffing needs, and schedule shifts with ease. 

For peak interaction volumes, the ideal WFM tool for seasonal staffing should be able to: 

  • Automate scheduling based on real-time call and staffing data 
  • Monitor staff variances 
  • Identify near-term operational challenges 
  • Provide full visibility into performance and reporting 
  • Automatically analyze data to know what type of coverage you need at a given time 

Call center operations can quickly adjust call routing to account for busy periods or staff shortages by monitoring staffing variances in real-time and identifying near-term operational challenges. Automated WFM tools can also automatically communicate with contact center managers and frontline employees to reduce overstaffing, meet service levels, and adapt rapidly as staffing issues arise. 

The most rewarding benefit of a WFM tool is that it provides increased productivity and employee morale since intelligent scheduling prevents burnout. This leads to an improved customer experience over time. 

Interaction Analytics 

A contact center without interaction analytics during peak call volumes is like a pilot flying blind. Interaction analytics, also known as speech analytics, is a critical tool needed to analyze performance metrics during peak call and message volumes and busy times of the year. It helps teams identify and respond to trends, optimize customer service levels, and maintain quality assurance. 

The right speech analytics platform will include features such as: 

  • Recording of 100% of calls 
  • Automatic speech recognition 
  • Live chat analytics 

VALDI is iQor’s proprietary speech and interaction analytics platform that uses cloud computing, machine learning, and artificial intelligence. It mines every available recorded interaction between agents and customers. Interaction analytics software like VALDI helps analyze audio data and provide immediate feedback on customer tone, sentiment, emotion, and even the stress in a customer’s voice. 

Another advantage is that it can provide agents with a distinct edge in cross and up-sell efforts. Contact center employees can leverage data captured during a call to identify upsell and cross-sell opportunities. Organizations can analyze the data further to identify which types of scripting or conversations lead to more sales for a positive impact on your bottom line. 

Intelligent IVR 

An Intelligent IVR solution is a phone automation system that automatically connects customers to the right customer service representatives. This solution eliminates long wait times, reduces abandonment rates, and improves contact center efficiency. 

The right IVR solution for busy holidays and seasonal rushes will include features such as: 

  • Personalized routing of calls to the right agent based on call type, skill, and availability 
  • Support for multiple languages with text or spoken prompts 
  • Integration with CRM systems 
  • Automated pre-recorded messages can help centers manage high call volumes 

Automated pre-recorded messages can help centers manage high call volume periods where staffing is usually stretched thin. It also reduces the risk of overstaffing. 

Chatbots and Self-Service 

When high call volumes occur, chatbots are an essential tool. Chatbots provide instant responses and self-service solutions without any human intervention from a contact center employee. 

To get the most out of a chatbot solution during peak call volumes, look for features such as: 

  • The ability to take customers through a series of steps on their own with no human intervention 
  • The ability to generate automatic responses based on a set of predetermined criteria 
  • Conversational AI to learn, remember and respond to customer input 

Chatbots also allow agents to focus on more complex customer interactions. The chatbot can be programmed to handle routine, low-value tasks or questions. This frees up staff time which can be crucial when busy seasons are in full swing. 

Cloud-Based Infrastructure for Dynamic Allocation 

At iQor, we use private cloud technology for an effortless connection into our secure MPLS network. With dynamic allocation, you can launch your support teams to any scale you need. Whether it’s for voice or non-voice interactions, the right cloud-based solution should be able to push the required tools to an agent’s desktop seamlessly — no matter where they are in the world. 

Contact centers are the backbone of any company, providing customer service for anything from sales to support inquiries. But when it comes to holidays and event-driven volume, frontline employees are put under extreme pressure to meet demands year after year. Tools like automated WFM solutions, interaction analytics, chatbots, intelligent IVR, and more can help mitigate the risk of under and over staffing, burnout, and dips in customer satisfaction. 

Are you ready for the next big holiday or promotional event? Let us help you optimize your seasonal staffing needs with the digital tools and irresistible people that give your customers the best experience ever. 

Learn more about iQor’s seasonal staffing solutions.